NewStoPage

CURRENT - The Guardian compares the technology to a similar creation placed into the Minority Report movie, where an advertising board shouted advice to the main character.

Though there is a slight difference, since the billboard with built in facial recognition software will recognise your gender and age and use the information to show the viewer a relevant advert. There is a reported 85-90% accuracy with the billboards tech.

"The ad panels have so far caused little concern in Japan, where there is less sensitivity to big business keeping tabs on citizens; but NEC now plans to introduce them abroad, and western consumers may be more resistant."-Guardian

In my opinion I curious to see how it takes to match the tech with facebook to create the personalised version seen in the film.