NewStoPage

Consumer electronics and technology retailers expect to raise more than $100,000 from a portion of online sales and from customer donations to Susan G. Komen for the Cure(R), the world's largest breast cancer organization, with the help of Nicki Minaj

" I fully support the efforts of Pink Friday and the goal of raising funds to support Susan G. Komen for the Cure and their charge to bring an end to breast cancer,” said Minaj. “I am pleased to be associated with the Pink Friday initiatives and to raise awareness amongst fellow African American women who are often the hardest hit by breast cancer."

“As we enter into our fourth Pink Friday, we are reminded that giving back is what the holiday season is all about,” said Gilbert Fiorentino, Chief Executive of Systemax Technology Product Group, including CompUSA and TigerDirect. “Along with our customers, we will make a tremendous impact on Komen for the Cure’s promise to end breast cancer.”

The 12-hour Webcast will feature an interview (via Skype) with Nicki Minaj and her “Your Love” video from her debut album, Pink Friday, breast cancer survivor interviews, informational videos and the sale of thousands of products at 50 percent off, with 100 percent of the proceeds donated to Komen. The products go “live” at different times during the Webcast and are sold to the first people who call in.